Public Speaking
The Momference
May 2018 & 2019
Moderator for a panel discussion about parenting and maternal mental health.
Pecha Kucha 20x20
Baltimore, Maryland
June 2014
“What If We Weren’t Strangers?”
http://www.pechakucha.org/cities/baltimore-md/presentations/what-if-we-werent-strangers
GAiN
Silver Spring, Maryland
February 2016
“Digital Campaigns in the Nonprofit World”
https://gain.adventist.org/2016/speakers/#stlouis
Global Youth Day
Silver Spring, Maryland
March: 2014, 2015, 2016
Co-anchored one hour live broadcast of Global Youth Day events to an audience around the world.
https://www.youtube.com/watch?v=1bzfVADN3PA
Youth Ministry World Report
San Antonio, Texas
July 2015
Co-presenter of Seventh-day Adventist Church Youth Ministry global report to an audience of 20,000 in San Antonio, Texas.
Creative Strategy
South Sudan Famine
In response to a severe drought affecting South Sudan and surrounding nations, I developed a multi-channel strategy that helped us generate over $800,000 in donations in record time. Online donations —as a result of targeted Facebook posts and email campaigns— made up 40% of that revenue.
Website Redesign
As project manager for the redesign and repositioning of ADRA.org, I worked with a creative agency to optimize the user experience, making it easier for supporters to donate online and learn more about ADRA’s global work. I changed the focus of content to be story driven and improved the information architecture, making it easier for users to quickly find what they were looking for. The reengineering of the site has lead to on average an increase in online donations by 20% year-over-year.
Nepal Earthquake
A multi-channel campaign was developed to raise funds for the devastation in Nepal following the 2015 earthquake. I led the online effort communicating the key messages of the campaign on social media, on the web, and through email marketing. Strong visuals from days after the earthquake were used to show a more personal side of the disaster.
Social Media Strategy
General Conference Session
I developed the social engagement strategy for ADRA’s exhibit at the Adventist World Church General Conference Session in San Antonio, Texas. During the 10-day conference —with an attendance of 80,000 people—I led the team that was responsible for creating an additional touch point for ADRA that combined online and offline interactions. The strategy included interviewing attendees and posting their stories on the blog, on Facebook and Instagram in addition to sending daily email campaigns.
Giving Tuesday
I took an integrated marketing approach to raise money for and increase awareness of ADRA’s work in response to the European refugee crisis. I developed shareable social content for Instagram, Facebook, and Twitter. Targeted email campaigns were published, combining a mix of human-interest stories and fundraising asks.
