Building the Digital Voice of the Office of Governor Wes Moore

As Digital Director for the Office of Governor Wes Moore, I led the creative and strategic development of the Governor’s digital communications. My work focused on translating complex policy initiatives into accessible digital content and building a modern, engaging presence across social media and video platforms.

My Role

I led the transformation of the administration’s digital presence, developing a modern strategy for communicating policy, leadership priorities, and community engagement across digital platforms.

I oversaw the creative direction and production of the Governor’s digital storytelling, translating complex policy initiatives into accessible, engaging content while building a cohesive and recognizable digital voice for the administration.

My work spanned digital strategy, video production, content development, and audience engagement, positioning the Governor’s office as a leading example of modern government communication.

Building the Digital Voice of Maryland’s Governor

Digital strategy and creative direction for the Office of Governor Wes Moore.

The Challenge

The Governor’s office needed a digital strategy capable of:

• Communicating policy in ways that everyday Marylanders could understand
• Increasing engagement with younger audiences and new voters
• Producing high-quality video and visual storytelling quickly
• Building a consistent digital brand for a new administration

Government communications often struggle to balance accessibility, accuracy, and speed. Our goal was to create a system that allowed the team to deliver clear and compelling content across multiple platforms.

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.