General Conference Session
I developed the social engagement strategy for ADRA’s exhibit at the Adventist World Church General Conference Session in San Antonio, Texas. During the 10-day conference —with an attendance of 80,000 people—I led the team that was responsible for creating an additional touch point for ADRA that combined online and offline interactions. The strategy included interviewing attendees and posting their stories on the blog, on Facebook and Instagram in addition to sending daily email campaigns.
I took an integrated marketing approach to raise money for and increase awareness of ADRA’s work in response to the European refugee crisis. I developed shareable social content for Instagram, Facebook, and Twitter. Targeted email campaigns were published, combining a mix of human-interest stories and fundraising asks.